- Editorial:
- WILEY
- Año de edición:
- 2009
- Materia:
- Negocios, empresa, liderazgo, gerencia en inglés
- ISBN:
- 978-0-470-45003-1
- Páginas:
- 400
- Encuadernación:
- Tapa blanda
BE THE SOLUTION
HOW ENTREPRENEURS AND CONSCIOUS CAPITALISTS CAN SOLVE ALL THE WORLD'S PROBLEMS
MICHAEL STRONG / JOHN MACKEY
What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the worlds problems? More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualizationrising up Maslows hierarchy.