- Editorial:
- GRAND CENTRAL PUBLISHING
- Año de edición:
- 2017
- Materia:
- Negocios, empresa, liderazgo, gerencia en inglés
- ISBN:
- 978-0-316-31404-6
- Páginas:
- 336
- Encuadernación:
- Tapa blanda
BLUE OCEAN SHIFT
BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
W. CHAN KIM / RENEE MAUBORGNE
NEW YORK TIMES BESTSELLER
#1 WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with