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  1. Inicio
  2. Inglés
  3. Negocios, empresa, liderazgo, gerencia en inglés
  4. CHANGE BY DESIGN, REVISED AND UPDATED
CHANGE BY DESIGN, REVISED AND UPDATED

CHANGE BY DESIGN, REVISED AND UPDATED

HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION

TIM BROWN

Q. 309.00
IVA incluido
No Disponible/Consultar
Editorial:
HARPER
Año de edición:
2019
Materia:
Negocios, empresa, liderazgo, gerencia en inglés
ISBN:
978-0-06-285662-3
Páginas:
304
Encuadernación:
Tapa dura
Q. 309.00
IVA incluido
No Disponible/Consultar
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The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

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