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  1. Inicio
  2. Inglés
  3. Negocios, empresa, liderazgo, gerencia en inglés
  4. LEAP: HOW TO THRIVE IN A WORLD WHERE EVERYTHING CAN BE COPIED
LEAP: HOW TO THRIVE IN A WORLD WHERE EVERYTHING CAN BE COPIED

LEAP: HOW TO THRIVE IN A WORLD WHERE EVERYTHING CAN BE COPIED

HOW TO THRIVE IN A WORLD WHERE EVERYTHING CAN BE COPIED

HOWARD YU

Q. 99.00
IVA incluido
No Disponible/Consultar
Editorial:
PUBLICAFFAIRS
Año de edición:
2020
Materia:
Negocios, empresa, liderazgo, gerencia en inglés
ISBN:
978-1-5417-5801-8
Páginas:
288
Encuadernación:
Tapa blanda
Q. 99.00
IVA incluido
No Disponible/Consultar
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Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can't shield them from copycats. So what can we do - and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered.

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