- Editorial:
- MCGRAW
- ISBN:
- 978-0-07-183932-7
- Páginas:
- 272
- Encuadernación:
- Tapa dura
MEMBERSHIP ECONOMY
ROBBIE KELLMAN BAXTER
In todays business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether youre a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. Youll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. Youll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, youll discover what works, and what doesnt, from some of the key players in the new membership economy. Its not about ownership; its about access, options, and freedom. When you join forces with your customers, membership has its rewards-for you, your company, and your continued success.
