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NEURO DESIGN

NEURO DESIGN

NEUROMARKETING INSIGHTS TO BOOST ENGAGEMENT AND PROFITABILITY

DARREN BRIDGER

Q. 585.00
IVA incluido
No Disponible/Consultar
Editorial:
KOGAN PAGE
Materia:
Autoayuda,superación,psicología,familia en inglés
ISBN:
978-0-7494-7888-9
Páginas:
264
Encuadernación:
Tapa blanda
Q. 585.00
IVA incluido
No Disponible/Consultar
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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. Online resources include web links to inspiring reading, and further website resources.

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