- Editorial:
- DOUBLEDAY
- Año de edición:
- 2018
- Materia:
- Literatura contemporánea en español
- ISBN:
- 978-0-385-54111-4
- Páginas:
- 325
- Encuadernación:
- Tapa blanda
NEW POWER : HOW POWER WORKS
HOW POWER WORKS IN OUR HYPERCONNECTED WORLD --AND HOW TO MAKE IT WORK FOR YOU
JEREMY HEIMANS / HENRY TIMMS
u003cbu003eNOW A NATIONAL BESTSELLERu003cbru003e u003cbru003e The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book u003ciu003eNew York Timesu003c/iu003e columnist David Brooks calls "the best window I've seen into this new world."u003c/bu003eu003cbru003e u003cbru003e Why do some leap ahead while others fall behind in our chaotic, connected age? In u003ciu003eNew Power,u003c/iu003e Jeremy Heimans and Henry Timms confront the biggest stories of our time--the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo--and reveal what's really behind them: the rise of "new power."u003cbru003e For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel.u003cbru003e u003ciu003e New Poweru003c/iu003e shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."u003cbru003e In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.
