- Editorial:
- CROWN
- Año de edición:
- 2016
- Materia:
- Literatura contemporánea en español
- ISBN:
- 978-1-101-90359-9
- Páginas:
- 269
- Encuadernación:
- Tapa blanda
POWER OF BROKE
HOW EMPTY POCKETS, A TIGHT BUDGET, AND A HUNGER FOR SUCCESS CAN BECOME YOUR GREATEST COMPETITIVE ADVANTAGE
DAYMOND JOHN / DANIEL PAISNER
u003cbu003eThe instant u003ciu003eNew York Timesu003c/iu003e bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage.u003c/bu003e u003cpu003eDaymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but hope and a ferocious drive to succeed by any means possible. u003cpu003e Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be u003ciu003eyour greatest competitive advantageu003c/iu003e as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. u003cpu003eDrawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You'll meet: u003cpu003e- Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry u003cbru003e - Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith u003cbru003e - 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair u003cpu003eWhen your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, u003ciu003esuccess is your only option. u003c/iu003eHere you'll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
