- Editorial:
- CROWN
- Año de edición:
- 2011
- Materia:
- Negocios, empresa, liderazgo, gerencia en inglés
- ISBN:
- 978-0-307-88789-4
- Páginas:
- 320
- Encuadernación:
- Tapa dura
THE LEAN STARTUP
HOW TODAY'S ENTREPRENEURS USE CONTINUOUS INNOVATION TO CREATE RADICALLY SUCCESSF
ERIC RIES
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.